“This is a market in fast motion and identifying trends early is the key to gaining a competitive edge,” said Scott Lubeck, BISG's Executive Director. “This on-going BISG baseline study of consumer behavior toward e-books and e-book reading devices is essential to understanding both the velocity of change and its significance to every stakeholder in the book industry.”
Some of the specific results show:
- Fiction continues to dominate downloads, with literary fiction, science fiction, and romance each comprising over 20% of all format purchases.
- The most influential factors leading to an e-book purchase are free samples and low prices.
- “Power Buyers” (respondents who indicated that they acquired e-books at least weekly) have moved away from computers to dedicated e-readers and tablets much faster than the overall pool of respondents.
Consumer Attitudes Toward E-Book Reading also explores the use of e-book reading devices. Current results indicate the emergence of a bifurcated market, with preference for e-reading devices such as Kindle and NOOK as devices of choice for most fiction readers, while the iPad and other tablets are preferred by those engaging in more interactive types of reading that includes charts, graphs and multimedia.